{"product_id":"how-design-makes-us-think","title":"How Design Makes Us Think","description":"\u003cp class=\"a-spacing-none a-text-normal\"\u003e\u003cem\u003e\u003cspan id=\"productTitle\" class=\"a-size-large celwidget\" data-csa-c-id=\"8uaje9-gvylnw-gh0l75-ahkc77\" data-cel-widget=\"productTitle\"\u003eHow Design Makes Us Think: And Feel and Do Things\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold\"\u003e“… thought provoking, beautiful, and superbly created\u003c\/span\u003e.” \u003cspan class=\"a-text-bold\"\u003e—\u003cem\u003ePaula Scher, Partner, Pentagram\u003c\/em\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold\"\u003e“Insightful and accessible, Sean Adams tackles design from every angle and every medium.”—\u003cem\u003eJennifer Morla, President and Creative Director, Morla Design\u003c\/em\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold\"\u003eAIGA medalist and former AIGA National President Sean Adams visually explores design principles and theory that affect the way we think and how we behave.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"a-spacing-none a-text-normal\"\u003e\u003cspan\u003eFrom posters to cars, design is everywhere. While we often discuss the aesthetics of design, we don’t always dig deeper to unearth the ways design can overtly, and covertly, convince us of a certain way of thinking. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"a-spacing-none a-text-normal\"\u003e\u003cspan\u003e\u003cem\u003eHow Design Makes Us Think\u003c\/em\u003e collects hundreds of examples across graphic design, product design, industrial design, and architecture to illustrate how design can inspire, provoke, amuse, anger, or reassure us. Graphic designer Sean Adams walks us through the power of design to attract attention and convey meaning. The book delves into the sociological, psychological, and historical reasons for our responses to design, offering practitioners and clients alike a new appreciation of their responsibility to create design with the best intentions. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"a-spacing-none a-text-normal\"\u003e\u003cspan\u003e\u003cem\u003eHow Design Makes Us Think\u003c\/em\u003e is an essential read for designers, advertisers, marketing professionals, and anyone who wants to understand how the design around us makes us think, feel, and do things.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0in;\"\u003e\u003cb\u003e\u003cu\u003eSpecifications:\u003c\/u\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0in;\"\u003eBy \u003cspan\u003eSean Adams\u003c\/span\u003e\u003cbr\u003eISBN: \u003cspan\u003e9781616899776\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0in;\"\u003ePublished: Feb. 23, 2021\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0in;\"\u003ePages: 256, Paperback\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0in;\"\u003eDimensions: \u003cspan\u003e7.55 x 0.95 x 9.65 inches\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0in;\"\u003eWeight: 1.8 lbs. \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0in;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0in;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0in;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0in;\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cspan lang=\"FR\" style=\"mso-ansi-language: FR;\"\u003eAbout the Author:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv id=\"editorialReviews_feature_div\" class=\"celwidget\" data-feature-name=\"editorialReviews\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"editorialReviews\" data-csa-c-slot-id=\"editorialReviews_feature_div\" data-csa-c-asin=\"\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"q5fq3v-uxyatl-dhf5aa-38g10q\" data-cel-widget=\"editorialReviews_feature_div\"\u003e\n\u003cdiv class=\"a-section a-spacing-small a-padding-base\"\u003e\n\u003cdiv class=\"a-section a-spacing-small a-padding-small\"\u003e\n\u003cspan\u003e\u003cstrong\u003eSean Adams\u003c\/strong\u003e is the chair of graduate and undergraduate graphic design at ArtCenter College of Design in Pasadena, California. An AIGA Medalist and former AIGA National President, he is coauthor of \u003c\/span\u003e\u003cem\u003e\u003cspan class=\"a-text-italic\"\u003eGraphic Design Rules\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e and the author of \u003c\/span\u003e\u003cem\u003e\u003cspan class=\"a-text-italic\"\u003eThe Designer's Dictionary of Type\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e and \u003c\/span\u003e\u003cem\u003e\u003cspan class=\"a-text-italic\"\u003eThe Designer's Dictionary of Color\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"detailBullets_feature_div\" class=\"celwidget\" data-feature-name=\"detailBullets\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"detailBullets\" data-csa-c-slot-id=\"detailBullets_feature_div\" data-csa-c-asin=\"\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"76eyie-l734ak-p72w1a-erfl7r\" data-cel-widget=\"detailBullets_feature_div\"\u003e\n\u003cdiv id=\"detailBulletsWrapper_feature_div\" data-feature-name=\"detailBullets\" data-template-name=\"detailBullets\" class=\"a-section feature detail-bullets-wrapper bucket\" data-cel-widget=\"detailBulletsWrapper_feature_div\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Chronicle Books","offers":[{"title":"Default Title","offer_id":66735023652909,"sku":null,"price":37.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1160\/7368\/files\/How-Design-Makes-Us-Think.png?v=1779205181","url":"https:\/\/designshop.aia.org\/products\/how-design-makes-us-think","provider":"AIA Design Shop","version":"1.0","type":"link"}